The ever-resourceful, and thoroughly good chap!, Ben Cotton, has once again compiled his well-researched and really rather helpful list of PR graduate schemes to give the future talent of the PR industry a much-needed foot up.
Most of us have been there. As the elation of graduating plummets with the last mortarboard, one finds one’s self finally having to think about what those glorious years have really been about.
It’s a rude awakening, a crashing great splash of cold water to the face that leaves one gurgling, trying to catch one’s breath ready for the next round.
So, it is always with great disappointment that I find so few opportunities for graduates to get involved in these schemes, with only thirteen appearing on the list this year.
When I worked at PRWeek, many an agency boss would enthusiastically talk to me about investing in the future of PR, telling me how important young talent is, especially as digital media became more ubiquitous.
So, to my question: where are you all when it comes to putting your money where your mouth is?
I know some of you might respond to this with the word ‘intern’. But how many of those interns experience the sort of structured programme that a graduate scheme will provide? How many of those interns will be paid, in order that anyone with talent can participate?
Having spoken to many young people working at PR agencies in the past, they all too often seem to be swimming against a tide of tasks way beyond their experience, lacking vital support.
Investment in the future of the industry is about nurturing talent, not throwing young graduates at a department and hoping that it just, magically, works.
I have a feeling that there may be some agencies who have not yet updated Ben’s list, which seems like a missed opportunity when trying to ensure you cast your net far and wide.
For the rest, I feel this is an important industry issue and one that I, for one, would be interested in hearing your views on. And I’m sure there are many graduates out there who would like to hear something of their future, which currently, one can only imagine, feels particularly unstable.